The Importance of Digital Marketing?

The Importance of Digital Marketing?

In today’s digitally driven world, we should know about the importance of Digital Marketing but first let’s get introduced to it. So, Digital Marketing is basically advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. It can also be defined as the act of advertising, marketing and selling products and services through these channels.

Earlier, Digital marketing was just a new concept and a different way to market which was not that popular because of lack of digital technologies but now it has become an integral part of any business and marketing.

Now in 2021, Digital marketing is booming faster than it ever was. Every single thing in today’s world is getting digitalized. It has changed everything tremendously and it’s only going to continue in the future.

From small kids to old people, everybody has digital access so it’s not surprising to know that more and more people will have the exposure to almost everything in the world. This is the main reason how easily companies and brands can reach out to a large number of audience in such a short period of time. The companies not only know what to serve but also know how to serve and in what way to serve the audience.

Therefore, following are some of the types of Digital Marketing:

  1. SEM(SearchEngineMarketing): Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).
  2. SEO(SearchEngineOptimisation): Search Engine Optimization (SEO) in simple terms means the process of improving your site to increase its visibility when people search for products or services related to your business.
  3. SMM(SocialMediaMarketing):SMM is a form of internet marketing that involves creating and sharing content on social media networks like Facebook, Instagram, Twitter, WhatsApp, LinkedIn etc.
  4. Content Marketing: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
  5. Email Marketing: Email marketing helps you connect with your audience to promote your brand and increase sales with the help of Email.

-Shanti Rawat

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