Impact of Digital Marketing on the consumer.
Digital marketing has transformed the marketing game and touched new heights, so much so that the ones who were not anywhere close to this field are now wanting to use this to promote their brand. With the shift of marketing techniques from traditional to digital, the process of consumer decision-making has also changed beyond recognition. As per reports, as of October 2019, almost 4.48 billion people were active internet users, encompassing 58 percent of the global population.
Digitization and access to the internet have created a new growth story for businesses and consumers alike. Nowadays, to make a purchase, consumers quickly turn to the internet to research and make their decision a couple of hours, or perhaps even minutes. Consumer behavior is much more streamlined today and the business model is also briefer compared to the earlier ones.
Here are some insights to help you understand the impact of Best Digital Marketing In New York on consumer behavior.
1. Consumers have become researchers – With easy access to the internet, consumers today are much more enlightened and empowered. They are flooded with digital content each day. With almost every brand marketing their products on the digital platforms today, it’s more than convenient for consumers to research & compares online.
2. Digital word of mouth is trusted the most – Earlier, word of mouth used to be the most trusted form of recommendation that consumers believed. In today’s digital age, word of mouth is done in terms of customer reviews, influencer recommendations, ratings, testimonials, etc.
3. Consumers are not afraid to experiment – Consumers in the earlier days were very sceptical to change brands that they have been using all along. However, things have changed with time. The mindset of consumers has evolved massively today. They have become more welcoming towards products and brands that offer better features than before.
4. Consumers frequently switch brands – Brand loyalty used to be a huge thing in the past. Very rare is when you’d see consumers switch brands. However today, consumers are quick to switch brands provided the new one is offering better features. With a heap load of options available in the market, consumer loyalty is difficult and switching is easy.