Does email marketing still work?
If you’re thinking NO as answer, you’re mistaken. With AI, Chatbots, SMM into the picture it feels like email marketing is long lost story.
Email marketing can do wonders if used in the right way. Email marketing is still going strong and is possibly the best possible strategy to grow your business.
All you need to do is follow these steps:
- Create a list as to whom you need to send emails to.
- Content is definitely the key.
- Find a super catchy headline for people to open the email.
- Make sure the graphics and creative are in place.
Asking people about which topics they might be interested to read in or what offers do they want is another way to capture mass.
Also, make sure you follow up on your email marketing team to check the responses.