DIGITAL MARKETING EXPLAINED IN SIMPLE TERMS:
It refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
PLATFORMS USED IN DIGITAL MARKETING:
- Search engine optimization (SEO)
- Social Media Marketing (SMM)
- Google my Business
- Content Creation
SEO is the name given to work that makes sure people find your website in Google and the other major search engines.
For Example – when you search say shoes in google, you will find few ads on top saying buy these shoes at the lowest price with ad written on top. On scrolling down you will find pages coming on their own. It is SEO through which we can get our pages ranked that means using right keywords and working on the pages. And through google AdWords you can even promote your business on google page.
It is promotion of your product or service using social media platforms to connect with audience.
For Facebook promotion, you can spend money and promote/ post on local groups for wider reach
For LinkedIn you connect with influencers
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
Google My Business:
Google My Business is a tool that enables you to manage and optimize your profile on google. Your Business Profile is Google’s term for your Google business listing. Business Profiles appear in Google Maps and in the local results of Google Search.
All that Google requires is the business name, location, and category. Once Google confirms it is not a duplicate, they will create the Business Profile for that location. The Business Profile is then open to consumers to leave reviews, add photos, ask questions, and even answer questions. The Business Profile may also get populated with information that Google pulls in from across the web.